Holy Smokes

Brand, Experiential

Built a playful, irreverent brand identity for Holy Smokes—balancing ritual, indulgence, and a refined visual edge.

  • Deliverables:‍ ‍Identity, Logo, Brand Kit, Packaging, Merchandise
    Industry: Consumer Products, Lifestyle
    Contribution: Concept, Design, Direction, Production

Black open display box of Holy Smokes premium rolling papers, 1 1/4 size, 24 per box, featuring religious and skull icons on the front.
Open black box of Holy Smokes rolling papers with text label, partially revealing beige rolling papers with printed text inside.
Black box of Holy Smokes premium rolling papers with gold and white text and logo
Person wearing a white t-shirt with a circular logo on the back featuring a skeletal hand holding a cigarette and the text "Holy Smokes" and other details.
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