Berkeley City College

Brand, Experiential

Built a bold, multi-channel campaign system for Berkeley City College’s Experience Our Definition of College, spanning print, digital, and environmental media.

  • Deliverables: Viewbook, Brochures, OOH Billboard, Transit Ad, Bus Wrap, Social Posts, Merchandise
    Industry: Education
    Contribution: Design, Production
    Studio: Michael Patrick Partners
    Portrait Photography: Chris Andre
    Illustration: Hyesu Lee
    Awards: UCDA Design Awards—Judge’s Choice

Open college brochure displaying colorful cover with illustrations of mountains, trees, and buildings, alongside pages with text about college goals and career education.
A smartphone displaying Berkeley City College's Instagram page, surrounded by four colorful career education promotional cards with messages about career goals and programs.
A man wearing a white t-shirt with a colorful drawing of three figures inside an ornate archway with trees on either side.
A large colorful mural on the side of a building with drawings of various icons, symbols, and illustrations. Part of the mural contains the text: 'Build a Career That Enriches Lives berkeleycitycollege.edu'.
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